Team Liquid, a multinational esports organization, celebrates its participation in VALORANT Champions 2023 with a music anthem and video. The song, ‘Turn The Tide,’ features artists 2WEI, Edda Hayes, and Kataem, and was co-sponsored by Alienware, Team Liquid’s long-time commercial partner.
The anthem, available on 2WEI‘s Spotify page, features Team Liquid’s VALORANT roster in the music video, with Ayaz ‘nAts’ Akhmetshin as the protagonist. The song reflects the team’s journey throughout the 2023 VALORANT season, encompassing themes like ‘pursuing excellence‘ and ‘mastering challenges.‘
VALORANT Champions 2023, which is now taking place in Los Angeles from August 6th to 13th, hosts 16 teams competing for a total prize pool of $2.25 million. Team Liquid represents the EMEA region in this prestigious tournament.
For 2WEI, this project marks their first collaboration with an esports team, while Edda Hayes and Kataem have notable gaming activations in their portfolio. Team Liquid joins other esports organizations like G2 Esports and Fnatic, who have also used exclusive music to promote their brands.
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