The United Soccer League (USL), a North American football league, has joined forces with fan engagement platform Rival to organize an upcoming eFootball tournament series.
This collaboration is centered on launching a fresh gaming community within USL. By utilizing Rival’s platform, the league aims to create tournaments and enhance interaction among followers, teams, and players.
USL, positioned as the second tier of football in the United States beneath Major League Soccer, operates a total of seven leagues with over 200 clubs in the country.
The USL offers a pathway to professional football across multiple tiers. The most prominent among these is the USL Championship, serving as the official tier-two football competition in the nation.
Rival: A Momentous Partnership for eFootball
The partnership with Rival signifies an expansion of USL’s esports initiatives. The league has been collaborating with KONAMI, the developer and publisher behind the eFootball game series, since 2021. Yuta Kose, President of KONAMI, remarked that the company’s values align with those of USL. He believes the project will cultivate a distinct virtual field fandom.
The USL esports endeavors will be housed within the USL Esports Hub on the Rival platform. This hub will serve as the venue for hosting tournaments and activations.
The inaugural event will be the forthcoming eFootball tournament, commencing on August 22nd. It’s open to all interested console and mobile players. Remarkable performers stand to receive a Turtle Beach Stealth gaming headset, along with two tickets for a USL match of their choosing and 100 eFootball points.
Court Jeske, USL’s Chief Commercial Officer, expressed enthusiasm for the partnership. He stated, “We are thrilled to enter the next phase of our gaming strategy by partnering with Rival to host our first KONAMI eFootball tournament. Next week’s competition brings players a new level of excitement and opportunity to measure their skills while fostering new connections to our clubs and players.”
Fostering Connectivity and Community
Ultimately, the USL stands as a vital player in the North American football landscape, fostering growth and professional development for emerging talent. The collaboration with Rival holds substantial promise.
By leveraging Rival’s fan engagement prowess, the USL has the opportunity to connect more deeply with its audience, amplify its presence, and create a dynamic community that not only celebrates the sport but also enhances the overall experience for fans, teams, and players.
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