Farmville is one of the pioneers of games on Facebook. But more than that, it brought social gaming more light with its features. Do you remember when you would visit your friends’ farms? How about giving and asking for gifts to use on your farm? Farmville has had a great time offering these and many more.
So, let’s delve deep into what made Farmville one of the biggest social games out there.
INTRODUCTION
If you’ve been on Facebook before 2010, you’ve come across Farmville. It’s a farming simulation game that gained popularity on Facebook in 2009. What made it different from other games under the same category? Well, since it was on Facebook, it offered the option to connect you with friends. You can also interact with friends’ farms by visiting them and sending gifts.
Even Farmville’s developer, Zynga, didn’t expect the game to reach that many people. It attracted over 80 million active users per month! Now, it has a name as one of the most popular games on Facebook. And soon after, it made its own app outside of the social media platform.
Farmville’s success paved the way for the rise of many other social games. Despite its decline in recent years, many people still play for its social features.
SOCIAL INTERACTION
It’s quite obvious that Farmville’s defining feature is social interaction. Who would’ve thought that farming with friends and family could be more fun, right? Farmville encourages you to invite friends and family to join their farm. You can also collaborate with them to make both of your farms better.
For example, you can visit your friends’ farms, exchange gifts, and join co-ops to complete tasks. By doing so, you get rewards from the game. There’s also a chat function within Farmville, which allows you to chat with them in real-time.
So, is social interaction what made Farmville stand out? Definitely! For many years, Farmville’s appeal didn’t come from its game mechanics. Why? Because many games could offer the same farming simulation game anyway. Instead, it focused on giving the opportunity for people to connect with others.
SENSE OF ACCOMPLISHMENT
Now, there’s more to Farmville than only social interaction. The game also offers a sense of achievement, which motivates players. For example, players get to level up and have access to different farm animals and items. They can also expand their farms the higher their level go.
What’s even better is Farmville offers small wins to players. What does this mean? In simpler terms, players can boost their level and gain rewards by logging in or doing something. For example, if they harvest at the right time, they can get extra money. So, even if you’re not inclined to play Farmville, you’ll still log in every day.
All in all, Farmville builds anticipation for players to enjoy. There’s something for everyone, which makes them want to play the game more.
ESCAPISM AND RELAXATION
Farmville’s gameplay mechanics and design elements target engagement. Did you find yourself spending hours managing your farm before? That’s exactly what Farmville does with its gameplay. In technical terms, the bright colors, cheerful music, and animals are parts of the plan. They’re supposed to make you feel good and at peace with the atmosphere. That’s also why many players unwind using Farmville.
But even if you don’t play for long periods, Farmville still has an effect on you. You can complete short tasks like planting crops or feeding the animals. You can also only maintain your farm and you still play. There’s no limit, so you can take as much time as you need and want to complete tasks. It also adds to how relaxing the game is, because there’s no pressure.
To finish, Farmville does provide escapism and relaxation. Players can play at any pace, and they still end up successful. More so, the immersive experience give a different reality to players.
NOSTALGIA
What’s something that Farmville has that’s the same with rural life? That’s right, nostalgia. Farmville puts an emphasis on rural life and how simple life is there. You wouldn’t believe it, but the small practices you do on the game does make you feel nostalgic.
Imagine, you’re doing daily tasks related to farming. You plan and harvest crops, take care of animals, and make money off of them. The country life seems very simple and less hectic, and Farmville puts it in a game.
More so, Farmville also taps into the desire to belong to a community. It allows you to visit other people and exchange gifts. It helps a lot in bridging gaps among players who feel disconnected at times.
All in all, Farmville gives a nostalgic appeal and a sense of community. These two things make players stay because they tap into their feelings well.
CONCLUSION
To conclude, there are many psychological factors that make Farmville appealing. Right off the bat, you have social interaction, achievement, escapism, relaxation, and nostalgia.
Farmville’s ability to draw players out of the real world and provide escape is a huge thing. But what sets it apart from other farming simulation games is interaction. Players can talk and interact with their friends’ farms.
But even if they’re not yet ready to interact, the game is great on its own. Players can choose to live their farming life at the pace they want. There are also tasks and rankings that give them motivation to continue playing.
And of course, there’s the game’s design and visuals. They give a sense of nostalgia that keeps players engaged. Farmville also does well in promoting the game as relaxing and calm.
There you have it–the success of Farmville! It’s a huge reflection of social games and how they provide a different gaming experience. Who would’ve thought people wanted to interact with others in a rural setting? No one did until Farmville came out and swept the world by storm.
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