Sports industries and sports betting have always had a controversial relationship. While countries like Italy and the UK may disapprove, the allure of money remains strong elsewhere. The upcoming Women’s World Cup is a prime example, as FIFA and Tab NZ in New Zealand have joined forces in a groundbreaking sponsorship agreement.
Tab NZ, the official sports betting operator in New Zealand, has become the first gambling-related sponsor of the 2023 FIFA World Cup in Australia and New Zealand. This historic partnership will grant Tab NZ increased visibility at popular competition venues in New Zealand, such as Dunedin Stadium, Eden Park, Waikato Stadium, and Wellington Regional Stadium. It’s also a significant move for global gaming giant Entain, which recently took over as the operator of Tab NZ.
A new opportunity for Tab NZ
For Tab NZ, this sponsorship agreement is an opportunity to revitalize its operations and gain more exposure. The soccer tournament will be leveraged to engage fans through events, promotions, and other incentives held in New Zealand leading up to and during the tournament.
This new collaboration follows the substantial partnership between Entain and Tab NZ, which was established in May. As a result, Entain now oversees all of the platform’s betting and broadcast operations. The racing industry in New Zealand is set to benefit from this arrangement. There will be a guaranteed investment of NZ$900 million over the next five years.
Tab NZ’s fortunes have already started to turn around in 2023. In January, the sportsbook earned NZ$ 14.6 million which reached its budget projection. But it was the first time for the company, which shows how much they have been in decline.
The upcoming Women’s World Cup is scheduled from July 20 to August 20. It also marks the first time that multiple countries are jointly hosting the tournament.
EA Sports and predicting the FIFA Women’s World Cup
In other news, EA Sports is also gaining more traction as it took part in the men’s division. Known for its FIFA video game series, it is also taking part in this time’s FIFA edition. For reference, it predicted the winners of the FIFA World Cup in 2010, 2014, 2018, and 2022.
Now, FIFA 23 has chosen its winner after simulating all 64 matches from the group stage to the final game. If history repeats itself, the game predicts that the US Women’s National Team will claim the title. Interestingly, this aligns with the odds favored by sportsbooks, with DraftKings placing the US team at +250, followed by England at +350 and Spain at +650.
The odds seem to still be close to each other, but worth betting on. Bettors are looking forward to a great time considering the reach of NZ Tab. Not only is it local, but it is also far more accessible for everyone else who wants to bet on the FIFA Women’s World Cup.
Excitement is building as the Women’s World Cup approaches. Fans and bettors alike eagerly await the tournament’s outcome. Will the virtual prediction come true? There is no clear prediction for this one, but New Zealand as a host along with NZ Tab is a great avenue for growth.
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