Revving up the excitement for the Singapore Grand Prix in September, Marina Bay Sands in Singapore has teamed up with Formula One (F1) Team Scuderia Ferrari in a spectacular multi year deal! Prepare for a thrilling ride as this partnership promises an array of events and promotions that will leave motorsports enthusiasts on the edge of their seats!
The pathway to Ferrari deal
Marina Bay Sands, renowned as the gold standard in the global integrated resort industry, is the pride of Las Vegas Sands, captivating visitors with its luxurious offerings. While Las Vegas won’t be hosting F1 this November, the collaboration with Ferrari positions the company to make its mark on the international racing stage.
F1 has been surging in popularity worldwide, with the Netflix documentary series “Formula 1: Drive to Survive” igniting a fresh wave of interest. While NASCAR still reigns supreme in US motorsports, F1 has long held its dominion across the globe.
Last year witnessed a remarkable surge in F1 attendance, soaring to 5.7 million fans, a staggering 36% increase from 2019. This top-tier international racing spectacle for open-wheel, single-seat formula racing has recently sealed lucrative broadcast deals with ESPN and Fox Sports, further fueling its rise to prominence.
The iconic Marina Bay Sands, one of Singapore’s two integrated resorts alongside Resorts World Sentosa, is all set to host a series of Team Scuderia Ferrari events in September. This powerful alliance aligns Sands with “The Prancing Horse” team and its talented drivers, Charles Leclerc and Carlos Sainz Jr.
Headquartered in Modena, Italy, Scuderia Ferrari stands as the oldest and most successful F1 team in the history of Formula One. Together, Marina Bay Sands and Ferrari will dazzle fans with an exhilarating lineup of Ferrari-themed activities, events, and promotions during Singapore Grand Prix race week, which officially runs from September 11th to 18th.
Revving up the excitement, a magnificent replica of the Ferrari SF90 race car will be showcased at the resort during race week, allowing fans to get up close and personal with the essence of speed and precision.
Great quality partnership
In the words of Marina Bay Sands’ Chief Operating Officer Paul Town, “We are delighted to unveil our brand partnership with Scuderia Ferrari, the most successful F1 team in history. We look forward to offering thrilling activations that immerse our visitors in the excitement of this remarkable partnership during the upcoming night race in Singapore.“
Notably, Marina Bay Sands is pulling out all the stops to make a striking visual statement during race week. The resort plans to illuminate its three iconic hotel towers in Ferrari red, transforming the Singapore skyline into a breathtaking display of passion and power.
Paul Gandolfi, head of partnerships for Team Ferrari, affirmed that the collaboration with Marina Bay Sands was a natural fit, as both brands share a common pursuit of luxury, ambition, quality, and excellence.
The F1 World Championship is near
As the F1 World Championship fires up with 23 races on the calendar, the night races are among the most electrifying. Among them are the Singapore and Las Vegas Grand Prix events, where the city lights paint a mesmerizing backdrop for these high-octane contests.
The Singapore Grand Prix circuit, with its bumpy streets and 19 thrilling turns, is known for its demanding nature, challenging the racers both physically and mentally. With the race composed of 63 laps and a total distance of about 192 miles, the stakes are high for the defending champions, Sergio Perez and Team Red Bull.
Notably, retired driver Sebastian Vettel holds the record for the most Singapore Grand Prix victories, having triumphed five times during his illustrious career with Ferrari and Red Bull-Renault.
As Marina Bay Sands and Ferrari join forces to ignite the passion of racing enthusiasts, the Singapore Grand Prix promises to be an unforgettable experience, merging luxury, adrenaline, and a heart-pounding pursuit of victory. The roaring engines and vibrant red illuminations will herald a race week like no other! So fasten your seatbelts and prepare for an exhilarating journey into the world of F1 and luxury at Marina Bay Sands!
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