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FanDuel, DraftKings, and Bet365 take the lead in exciting in-game betting race


In the electrifying realm of in-game or live betting, three sportsbook giants have emerged as the leaders in the United States: FanDuel, DraftKings, and Bet365! These operators are leaving their competitors in the dust, providing customers with an unparalleled in-game betting experience that keeps them on the edge of their seats. 

According to the latest rankings released by research firm Eilers & Krejcik Gaming (EKG), these three industry powerhouses have proven their prowess, showcasing their commitment to innovation and customer satisfaction.

With an impressive score of 17.0 out of 20, FanDuel has clinched the coveted top position in EKG’s rankings. The sportsbook’s slick and seamless app for live wagering has earned high praise, setting it apart from the competition. As a subsidiary of Dublin-based Flutter Entertainment, FanDuel boasts a solid foundation and expertise in the sports betting arena.

A game of advantages

Coming in second with a score of 16.4, DraftKings isn’t backing down from the challenge. This sportsbook has been making waves with its massive array of prop bets and live same-game parlay (SGP) options. Additionally, DraftKings has a live wagering partnership with the NBA, further solidifying its presence in the in-game betting realm.

Holding strong in third place with a score of 16.0, Bet365 has established itself as a global leader in in-play betting. This sportsbook’s lightning-fast bet placement time, taking an impressive ~3.5 seconds to confirm bets, sets a new standard for efficiency and user experience. As one of the largest regulated sportsbook operators worldwide, Bet365’s expertise in live betting makes it a force to be reckoned with.

FanDuel, DraftKings, and Bet365 take the lead in exciting in-game betting race

One factor that may contribute to Bet365 and FanDuel’s in-game betting success lies in their European origins. In-game wagering has been a longstanding tradition in Europe, with bettors showing a penchant for slower-moving sports such as cricket, golf, and soccer. In the UK alone, nearly three-quarters of all sports bets are in-game wagers, reflecting the popularity of this dynamic form of betting.

Rounding out EKG’s top five operators for in-game betting are Tipico and PointsBet. The impending acquisition of PointsBet’s US operations by Fanatics has garnered attention and intrigue. PointsBet, which purchased Banach Technology for $43 million, aimed to bolster its presence in the rapidly growing in-game betting market. With support for traditional and in-game betting products for major US sports leagues and international soccer leagues, PointsBet’s allure for Fanatics is evident.

As the race to dominate the in-game betting landscape intensifies, these sportsbook operators are raising the bar and setting new standards in the industry. The quest for innovation, seamless user experiences, and comprehensive offerings is driving their success. In-game betting has proven to be a game-changer, captivating sports enthusiasts and offering an adrenaline-pumping way to engage with their favorite events.

With considerable resources at their disposal, Fanatics’ acquisition of PointsBet’s US operations is poised to be a strategic masterstroke. Leveraging its expertise and experience, Fanatics has the potential to enhance PointsBet’s in-game betting capabilities, enabling it to compete head-to-head with industry leaders like FanDuel, DraftKings, and Bet365.

Related: Bet365 Receives Arizona Sports Wagering License Approval from ADG

In-game betting: A thrilling ride ahead

As the world of in-game betting continues to evolve, we can anticipate even more exhilarating innovations and surprises. These sportsbook giants are redefining the betting experience, offering customers unprecedented opportunities to engage with their favorite sports in real-time. As the competition heats up, the battle for supremacy in the in-game betting arena promises to be an exhilarating ride for operators and bettors alike!

In the fiercely competitive world of sports betting, in-game wagering has emerged as a game-changer. FanDuel, DraftKings, and Bet365 have solidified their positions as frontrunners, providing customers with a thrilling and immersive betting experience like never before. Their commitment to innovation and seamless user experiences has set new industry standards, pushing the boundaries of what’s possible in the world of sports betting.

As the race for dominance intensifies, Fanatics’ strategic move to acquire PointsBet’s US operations signals their determination to stay ahead of the curve. Leveraging their considerable resources, they aim to bolster PointsBet’s in-game betting capabilities and make it a formidable contender against industry leaders.

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